I'm inclined to agree that a PC BD drive is the way to go, at least until the technology matures further. Especially as the format is still seeing fairly frequent updates, it's nice to have the ease of updating inherent in a mere piece of software. I personally have a Lite-On iHOS104 drive which I got for about $60 around a year ago in my main machine.
Anyhow, SUPER tends to get the job of transcoding done pretty well without too much fuss. I generally prefer to invoke ffmpeg manually, but that's probably more trouble than it's worth for most users. SUPER is mostly just a GUI for ffmpeg anyway, so you get the same general feature-set.
A quick Google seems to imply that this 'Medialink' is really just DLNA, meaning you have a number of options available as a server, some of which won't require you to manually transcode content.
I run
mediatomb on a machine for streaming to non-central machines on my network, and that supports on-the-fly transcoding, so you don't need to keep different formats around. There are a
variety of other options around, some of which are also freeware, so you can probably find one that meets your needs for platform support and transcoding ability.