You're never going to get people to stop redistributing stuff from their own channels except by not having any audience. The best companies can hope to do is limit piracy. This is best done by getting on the community's good side.I agree that people are definitely less likely to pirate from a company that they see as "one of the good guys" and more likely to pirate from a company they see as The (Evil) Man. Whether that's right or wrong is not the point of this post, but I agree that proper PR goes a long way. Hell, look how Microsoft handled Chevron and Windows Phone 7. I have to hand it too them; they played that well.